Affiliate Marketing on the green Mile?


Defenitly not! Even if you hear different, there is still some budget running in Affiliate Marketing and its good. In fact if we count Amazon, AliExpress, Wish and all those Marketplaces that are actually all running as kind of Affiliate programs makes it one of the successfull channels for shop to sell products!  You have Affiliate Conferences all over Europe with hunderts of participants from both sides Advertisers and Publishers. 
In Zürich the Affiliate Marketing Conference, running since 2013, changed the name to Tactixx this year. here you have a short revue from the event.

Display VS Performance Marketing

Basically, you should not compare the two instruments, because the goals of the two are completely different. Display campaigns are designed to make the brand / product known and remembered. The goal of such a campaign is to connect the customer to the product so that...

SEA? SEM? SEO? what?

  There is a lot of confusion what exactly all those means. So the first thing is SEMarketing is everything you do in SEA or SEO.  The difference  between the two things is quite simple   SEOptimization is everything you can do for a better ranking, WITHOUT...

What the heck is programmatic?

  Programmatic here, programmatic there... you here it everywhere, but what is it exactly since so many are talking about.  Programmatic is at the end a technology that allows you to buy or sell digital advertising inventory on a easy way! It doesn't change the...