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What the Heck is Programmatic?
Programmatic here, programmatic there… you here it everywhere, but what is it exactly since so many are talking about.
Programmatic is at the end a technology that allows you to buy or sell digital advertising inventory on a easy way! It doesn’t change the planning or the goals of an digital ad campaign really! You still have to define your target group and what you really want to achieve with that campaign (read our article about Performance vs Display campaigning)
SEA? SEM? SEO? what?
There is a lot of confusion what exactly all those means. So the first thing is SEMarketing is everything you do in SEA or SEO. The difference between the two things is quite simple SEOptimization is everything you can do for a better ranking, WITHOUT...
Affiliate Marketing on the green mile?
Defenitly not! Even if you hear different, there is still some budget running in Affiliate Marketing and its good. In fact if we count Amazon, AliExpress, Wish and all those Marketplaces that are actually all running as kind of Affiliate programs makes it one...
Display VS Performance Marketing
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