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Display VS performance

Whether display advertising actually works has been a point of contention since advertising began. The fact is that it is still done and the brands that invest in it are actually big, well-known brands … or do you think Coca-Cola’s Christmas truck campaign is done for charity? Where is Pepsi meanwhile??
Different are Performance campaigns, those aim to get the customer to aimmediately reaction, which is why these figures are actually decisive.
It is important to offer a clear call-2 action and a precise and realistic definition of the target results, e.g. x registrations for newsletters, clicks and CTR etc., which is agreed with the publisher / agency.
The conclusion of afm-projects is that the two marketing instruments should not actually be in conflict or competition with each other. They should harmonize with each other and thus both ensure successful marketing measures. Pay attention to who gives you what information, because of course everyone finds the sound of their instrument best, but you have to ensure a complete cool song. 

SEA? SEM? SEO? what?

  There is a lot of confusion what exactly all those means. So the first thing is SEMarketing is everything you do in SEA or SEO.  The difference  between the two things is quite simple   SEOptimization is everything you can do for a better ranking, WITHOUT...

Affiliate Marketing on the green mile?

  Defenitly not! Even if you hear different, there is still some budget running in Affiliate Marketing and its good. In fact if we count Amazon, AliExpress, Wish and all those Marketplaces that are actually all running as kind of Affiliate programs makes it one...

What the heck is programmatic?

  Programmatic here, programmatic there... you here it everywhere, but what is it exactly since so many are talking about.  Programmatic is at the end a technology that allows you to buy or sell digital advertising inventory on a easy way! It doesn't change the...