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Display VS Performance Marketing

Blog Display VS performance Basically, you should not compare the two instruments, because the goals of the two are completely different. Display campaigns are designed to make the brand / product known and remembered. The goal of such a campaign is to connect the...

SEA? SEM? SEO? what?

Blog SEA? SEM? SEO? What?   There is a lot of confusion what exactly all those means. So the first thing is SEMarketing is everything you do in SEA or SEO.  The difference  between the two things is quite simple   SEOptimization is everything you can do for...

Affiliate Marketing on the green mile?

Blog Affiliate Marketing on the green Mile?   Defenitly not! Even if you hear different, there is still some budget running in Affiliate Marketing and its good. In fact if we count Amazon, AliExpress, Wish and all those Marketplaces that are actually all running...

What the heck is programmatic?

Blog What the Heck is Programmatic?   Programmatic here, programmatic there… you here it everywhere, but what is it exactly since so many are talking about.  Programmatic is at the end a technology that allows you to buy or sell digital advertising...