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Here you’ll find answers to FAQ we’ve faced regularly when meeting clients, attending conventions or reading on social media. Some thins are not really questioned, but you get soon that this person is misunderstanding something a little or having it completely wrong. Have fun reading and if you don’t agree or want to add more information, please feel free and welcome to add a comment.

SEA? SEM? SEO? what?

  There is a lot of confusion what exactly all those means. So the first thing is SEMarketing is everything you do in SEA or SEO.  The difference  between the two things is quite simple   SEOptimization is everything you can do for a better ranking, WITHOUT...

Affiliate Marketing on the green mile?

  Defenitly not! Even if you hear different, there is still some budget running in Affiliate Marketing and its good. In fact if we count Amazon, AliExpress, Wish and all those Marketplaces that are actually all running as kind of Affiliate programs makes it one...

Display VS Performance Marketing

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What the heck is programmatic?

  Programmatic here, programmatic there... you here it everywhere, but what is it exactly since so many are talking about.  Programmatic is at the end a technology that allows you to buy or sell digital advertising inventory on a easy way! It doesn't change the...

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